It is a rare campaign that has more money than it knows what to do with. Most campaigns’ resources are limited, so when you give a speech, create an ad or send out a direct mail piece, you want to be sure to hit your mark on the first try. Polling can help you do just that.
We’ll be happy to work with your pollster or provide the services of our in-house polling team, which has more than 50 years of market research experience.
Good polling tells you much more than who’s ahead and by how much. A good benchmark poll will tell you all kind of things, including your supporters’ demographics, what voter segments are undecided but might support you, and how to best reach them.
A voter might agree with you on the issues, but if you aren’t talking the same language, you won’t connect. A well-run focus group will not only help you understand what voters are thinking, but why they think that way and how they talk about it.
Campaign research is the foundation for a successful campaign. We can provide a wide array of research: Opposition Research, District Research, Voter Research, Data Mining, and Social Media Research.
Learn more about our polling, focus group and research services by contacting us at (502) 209-7619.