2016 marks the 75th anniversary of Franklin D. Roosevelt's "Four Freedoms" speech. Franklin Roosevelt was elected president for an unprecedented third term in 1940 because at the time the world faced unprecedented danger, instability, and … [Read more...] about Franklin Roosevelt and the Four Freedoms Speech
Some consultants will try and tell you they have a sure-fire way to win a campaign. There are no sure things in politics, but here are 10 things that will almost guarantee a loss on Election Day. Be warned: you still might win if your opposition is … [Read more...] about 10 Ways to Lose Your Campaign
A lawyer friend who does a lot of campaign-related work emailed me this week with a list of her concerns about some candidates not understanding campaign laws/regulations. For experienced campaign workers, it was nothing complex or arcane, just … [Read more...] about Come on people, how hard is it to put “paid for by …” on something???
Yet here’s a sign... Out, damned signs! Out, I say!" Anyone who has worked on campaigns for any period has a love-hate relationship with signs. I won’t get into the pros and cons of sign today, but if your campaign is going to invest heavily in … [Read more...] about Letter Visibility for High Impact Signage
When a candidate or surrogate speaks to an audience, a lot of thought and energy usually goes into what is said; but, how it is said can have just as much impact on your audience. How you present yourself before, during and after your speech … [Read more...] about Effective Ways To Influence Through Nonverbal Communications