Yet here’s a sign... Out, damned signs! Out, I say!" Anyone who has worked on campaigns for any period has a love-hate relationship with signs. I won’t get into the pros and cons of sign today, but if your campaign is going to invest heavily in … [Read more...] about Letter Visibility for High Impact Signage
Yard Signs
10 Ways to Lose Your Campaign
Some consultants will try and tell you they have a sure-fire way to win a campaign. There are no sure things in politics, but here are 10 things that will almost guarantee a loss on Election Day. Be warned: you still might win if your opposition is … [Read more...] about 10 Ways to Lose Your Campaign
Photo Yard Signs… A Bad Idea
Photo Yard Signs = Waste of Money! OK, let’s make this simple. Putting your photo on a yard sign is a waste of money! Worse than a waste of money… it is a BAD use of your money. Developments in digital printing in recent years have made full … [Read more...] about Photo Yard Signs… A Bad Idea